The headline figures
The campaign is the fifth edition of a partnership that has run since 2021. Here is what is on the table.
| The Lidl / RE/MAX campaign | |
|---|---|
| Vouchers in each weekly draw | 4 × €200,000 |
| Total prize pool | €800,000 |
| Campaign closes | 18 October 2026 |
| Families helped since 2021 | 23 |
| INE Housing Price Index, Q1 2026 | +17.8% year-on-year |
| Eurostat house prices, Q4 2025 | +18.9% (eurozone average +5.1%) |
What the raffle actually is
Lidl Portugal customers can enter a weekly draw. Four winners each receive a €200,000 voucher that can be used to buy a home through RE/MAX Portugal, the country's biggest agency network, led by CEO Beatriz Rubio. The campaign has run every year since 2021 and, by the organisers' count, has already helped 23 families into homes.
It is a corporate social responsibility campaign with a sharp point: in a market this hot, even a supermarket feels it has to help its customers afford a roof.
Why it's happening
Portugal's National Institute of Statistics puts the Housing Price Index up 17.8% year-on-year in the first quarter of 2026. Eurostat's figures for the last quarter of 2025 show Portuguese house prices up 18.9%, against a eurozone average of 5.1%. Portugal is rising more than three times as fast as Europe as a whole.
The drivers are the familiar ones: a persistent shortage of new homes, especially in the affordable and mid-market segments; steady domestic demand; continued foreign buying; and rising construction costs and labour shortages that have slowed new building. In Lisbon, finding an affordable home has become difficult for many families. That is the pressure a €200,000 raffle is answering.
At Lisbon's median asking price of €6,256 per square metre, a €200,000 voucher buys about 32 square metres. Life-changing money, and still not a flat.
Three questions to ask before you sign
What did homes on this street actually sell for?
Ask for transaction medians for the parish, not the listing. Sellers price on hope; the registry prices on fact.
Who is selling, and why now?
In a hot market, motivation is information. A seller who must move negotiates differently from one testing the ceiling.
Would I still want this home if prices paused for two years?
Buy the house you would be happy to live in, not the chart. Markets breathe; your address shouldn't depend on them not doing so.
Sources
- Real Estate Lisbon, "Portugal's Residential Market Surges 17.8%: Lidl and RE/MAX Partner Amid Soaring Property Prices" (October 2026), citing INE Housing Price Index Q1 2026 and Eurostat Q4 2025 house price data: realestate-lisbon.com
- INE (Instituto Nacional de Estatística), Housing Price Index, Q1 2026: +17.8% year-on-year, as cited above
- Eurostat, Q4 2025: Portugal +18.9%, eurozone average +5.1%, as cited above